The Budapest scratch card adds a tourism-inspired experience to the traditional world of scratch cards, allowing players to discover the sights and attractions of the capital while enjoying the excitement of winning.
Priced at HUF 1,000, the Budapest scratch card can offer an attractive and memorable gaming experience not only to Hungarian players but also to foreign tourists visiting Hungary. The scratch card is available in four different designs, allowing players to try their luck against the backdrop of the Fisherman’s Bastion, the Hungarian Parliament Building, the Széchenyi Chain Bridge or the Buda Castle District. What makes the scratch card particularly special is that it offers more than a traditional game: it also provides a tangible keepsake. The illustrated upper section of the scratch card can be detached along the perforation, allowing players to collect and preserve the images depicting the city’s landmarks. Only the lower section, separated by the perforation, is required to redeem any winnings.
The Budapest scratch card offers more than just a distinctive physical design. By scanning the QR code on the scratch card with a smart device, players can also enjoy a digital experience: they can take a virtual tour of Budapest’s most iconic sights and even discover some of Hungary’s special and unique destinations. The experience also provides a glimpse inside some of the buildings, adding a new dimension to the gaming experience.
Zoltán Horváth, Director of Games and Innovation at Szerencsejáték Zrt., said: “With the Budapest scratch card, we have created a product that goes beyond the traditional world of scratch cards. Our aim was to combine the excitement of gaming with the presentation of the values and beauty of the capital. Through collectible designs, a virtual city tour and a bilingual format, we offer an experience that can serve as a special memento for both Hungarian players and tourists visiting Hungary. With this in mind, when designing the prize structure, it was important to us that players could access even the highest-value prizes immediately and in cash, without lengthy administrative procedures.”
The gameplay of the Budapest scratch card is built around speed and simplicity. The scratch card features a total of four identical “find the amount” games across two play areas. More than one game can be a winner on a single scratch card, meaning that players can win up to four separate prizes. Thanks to its straightforward rules, the scratch card is easy to understand and offers a fast-paced gaming experience for players of all ages. It also offers the best winning odds ever seen on a Szerencsejáték Zrt. scratch card, at 1 in 2.00.
The Budapest scratch card is a good example of the growing trend towards gaming products becoming increasingly experience-driven. This scratch card combines the enjoyment of playing with the pleasure of sightseeing, creating a unique experience that extends beyond the game itself. The graphics featuring the capital’s iconic landmarks, the collectible design and the virtual city tour all provide added value, offering players an experience that goes beyond the moment of scratching.
Further information is available on the Szerencsejáték Zrt. website.
