SPAR Hungary highlights the importance of supporting Hungarian producers and family enterprises. With that in mind, in 2021 it launched the Treasures of the Regions (Régiók Kincsei) programme of added-value, under which many exciting traditional family craft products are now available in INTERSPAR and SPAR stores participating in the programme, with regional differences of the assortment throughout the country.
More than 90 percent of the distributed food products across the SPAR Group are sourced from Hungary. The Treasures of the Regions initiative is 100 percent Hungarian, supporting the entry to the market of traditional, high-quality, local artisanal and craft products, giving small producers the chance to further strengthen their positions. The range of products available in this programme is very diverse, including dairy products, sweet and savoury snacks, dry pasta, top-quality white and red wines, craft beers, jams, honey and syrups.
Look for the red apple!
In total, there are now more than 350 products available directly from regional local producers and small businesses. Products with the "red apple" logo on the shelves of the stores demonstrate that you are putting high-quality food in your shopping basket and support small producers and their employees and families who work and live with them.
Quality meets sustainability
In addition to supporting local businesses and suppliers, the Treasures of the Regions initiative also reduces the ecological footprint of retail trade. Since the selected products are delivered to the stores from the region's vicinity, the logistics activity also has a smaller environmental impact, and the products can be delivered to stores in a much "greener" way, thus supporting the sustainability efforts of SPAR Hungary. Last but not least, proximity allows customers to get fresh products as quickly as possible.
The finest products are often within arm's reach! Look for the high-quality domestic products of the Treasures of the Regions programme on the shelves of participating SPAR and INTERSPAR stores!